Do you want to build a free landing page using HubSpot? If yes, this guide is here to help you.
HubSpot is a popular CRM software that helps you manage customer’s data, communicate and track the customer journey through the entire sales process.
Although HubSpot is primarily a CRM software, it has other features like a landing page builder, meeting scheduling, form builder, e-commerce store and so many more.
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Why you should build with HubSpot
HubSpot is an all-in-one sales platform. If your aim of having a landing is to collect leads and manage and communicate with your leads, then HubSpot might be the perfect match for you.
Some other features of the HubSpot Landing page builder include;
Advanced Analytics
After creating your landing page with the HubSpot free landing page builder, you can track how many visitors landed on your page, the traffic source, the country, how long they spent on the page and a whole lot more.
This helps you to know if your marketing campaigns and other traffic generation techniques are working. It also helps you in decision-making. Although the HubSpot analytics feature is not as advanced as the Google Analytics tool, it gives more reports than some other tools in the marketplace.
Free CRM
With its generous CRM offer, it’s a no-brainer to use the HubSpot Landing page builder because it gives you access to the free CRM tool.
HubSpot free CRM lets you manage up to 1 million contacts for free. Unless you are a state government, this is more than enough for your business.
Hosting your landing page with HubSpot gives you direct access to its free CRM tool.
Email Marketing
Do you need to email your leads? After collecting your leads through your landing page and hosting them on the HubSpot CRM tool, you can send an email to all your contacts.
The email marketing feature on HubSpot shows you statistics like the open rates, the exact time the email was read, message history, and lots more.
Note that the free plan has a limit to how many emails you can send daily.
There are also hundreds of integrations if you want to integrate your email marketing with other software.
Drag and Drop Editor
As with other page builder tools, you do not necessarily need to know how to code before you can build a landing page with the HubSpot free landing page builder.
It comes with simple drag-and-drop elements for designing your page.
Forms
HubSpot allows you to build a form for free. This form can also be used to collect contact details in place of a landing page. HubSpot forms are faster to build, and can be hosted for free on HubSpot or embedded on a website.
The leads collected through the forms are sent to the HubSpot CRM software.
Disadvantages of Using HubSpot to Build your Landing Page
Cost
HubSpot is an ecosystem of marketing and sales software. While there are free tools to draw you into the system, it can become pretty expensive when you want to use other advanced features.
Many essential marketing tools that you may need to grow your business are tied to high-tier packages which may not be affordable to small businesses and solopreneurs.
Not Beginner Friendly
The landing page builder is quite easy to use, however, if you plan to use other tools that come with HubSpot, they are not so beginner-friendly.
You may have to consume lots of YouTube tutorials to understand how the platform works.
Luckily, there are thousands of tutorials on YouTube and Reddit to assist you when you meet some roadblocks.
Additional Cost for Support
If you need customer service support, you will need to pay more for that. This buttresses the fact that you need to watch extensive hours of YouTube tutorials to learn how to use some features on HubSpot.
Annual Contracts
You’re locked into a year-long contract and can’t get a refund if you decide to stop using HubSpot before the term ends.
Perhaps you are using HubSpot only for its landing page builder and CRM feature, then you do not have to worry about the pricing as you can use all these for free.
How to Build a Landing Page Using HubSpot
Create a Hubspot account if you do not already have one. You should open an account with your work email. After signing up, log in to your account with your email address and password.
During the signup process, you will pass through a setup funnel. Carefully select the correct information like what you want to use HubSpot for. This helps Hubspot to set up your account with the features you will most likely use.
Once this is done, proceed to create a landing page on your new Hubspot account. Click on the content at the left-hand side of your screen.
On the next page, click on Get Started to proceed.
Note that the “Created with Hubspot” logo will appear on your landing page. To remove this, you have to upgrade to one of the paid plans.
When you click on Get Started, a pop-up will appear for you to enter the page name. The website URL cannot be edited.
Choose a landing page template from the list of options.
You will be welcomed with an onboarding video if this is the first time you are creating a landing page with Hubspot. You can cancel the pop-up to proceed.
Drag and drop elements into the design area. You can customize title fonts, and text colours, embed videos and lots more. Scroll to the bottom of the page and add your social media links if necessary.
If you have created a form on Hubspot, you can add it to your landing page with the form element.
Immediately you are done designing, click on settings at the top-right corner of the page and enter a page title.
Enter a content slug. The content slug is the part of the link after the slash (/) sign. Also, enter a meta description to improve search engine visibility to your landing page. When you are done, click the publish button at the top-right corner.
We hope this article has been able to teach you how to create a landing page on Hubspot. Also, check out our article on how to build a landing page with ConvertKit.
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