Landing pages are specific web pages that customers land on after clicking a link from an advert, social media page, forums, etc. The idea of a landing page is to fulfil a single purpose without distracting the customer.
Most tools needed to build a landing cost an arm and leg, however, there are fairly good tools that can be used for free pending when you are ready to invest in a paid landing page software.
In this article, we will highlight the best free landing page builders that you can get started with immediately.
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Best Free Landing Page Builders
1. Elementor Page Builder
Elementor page builder is a WordPress plugin that helps anyone with a self-hosted WordPress website build landing pages for free. Elementor is a popular page builder as it has about five million downloads on the WordPress plugin repository.
Although Elementor is free to use, it has a paid version that comes with added features. With the free version, you can build simple to advanced landing pages. On our list of best free landing page builders, Elementor ranks number one because it can also be used to design a sophisticated website on WordPress.
Digital marketing is not just about landing pages. You may also need a website, blog, e-commerce platform and CRM. WordPress and the Elementor plugin help you have all these at the most affordable price.
Elementor also comes with templates that you can easily install, and make a few changes to suit your needs before publishing.
2. Wix
Wix is a popular website builder that lets anyone and their grandmother build websites and landing pages without knowing how to code. Wix has a free and paid version. On the free version, there are a handful of landing page templates you can choose from.
By simply dragging and dropping elements, you can build a landing page with Wix in no time.
Where Wix shines above our number one free landing page builder is that you can get started with Wix without spending a single penny while on Elementor, you need to purchase a domain name and web hosting plan. You also need to have the technical knowledge to install WordPress or hire someone on Fiverr to do it for you.
You can build your landing page with Wix for free but this comes with some limitations. Some of the limitations are that you cannot change your landing page template after choosing one while setting up your account, you cannot track how users are interacting with your landing page and there are limited integrations to third-party apps that you might need.
3. Hubspot
Hubspot was originally known as a CRM behemoth for marketers. Over the years, Hubspot has introduced other offerings to its millions of customers all over the world. Among the features introduced is the Hubspot landing page builder which is completely free.
To access the HubSpot landing page builder, all you need to do is create a free HubSpot account.
The HubSpot landing page builder lets you collect leads and stores them in the Hubspot CRM software. There is also an extensive library of templates to choose from. After choosing a template, you can use the drag-and-drop feature to customize your landing page. If you are a more technical user, you can choose a blank template and start designing from scratch.
Hubspot is generous with its offer, however, the free plan comes with limitations. If you are collecting leads to send mass emails, you cannot do this on the free plan. The free plan only allows you to send one-to-one messages with a limit of 500 per day.
4. Convertkit
Convertkit is an email marketing service provider with a feature for capturing leads. If you are looking for a simple landing page builder where you can collect customers details and send them mass emails, then Convertkit is what you need.
On ConvertKit, there are fewer templates to choose from. Also, you cannot do many designs on it. You can only change the colours, text font and background images.
With a free Convertkit account, you can collect 1,000 leads for free and send them unlimited emails per month. Immediately you pass the contact limits, you need to pay $29 per month to continue using.
As we said earlier, if you need a landing page builder with the sole purpose of collecting leads and sending emails to your leads for free, then Convertkit is a good option to start with.
5. Carrd
Carrd is a free landing page builder that allows you to build a maximum of one page.
Unlike Wix and WordPress where you can build as many landing pages as you want, Carrd allows users to build only one landing page. To build more pages, you may need a different account or upgrade to premium.
You do not need an account to start designing your landing page on Carrd. On a free Carrd account, you can start designing from a blank canvas or choose one of the free templates available.
If you want to create a sense of urgency on your landing page, Carrd has a timer feature that you can drag and drop into any location you want.
The downside of Carrd is that you cannot use a free account to collect leads. You cannot also embed forms, videos from other platforms unless you upgrade.
6. Google Sites
Google has a lot of tools in its arsenal for almost every purpose. One of these tools is Google sites. Google sites is a website builder that can be used to design portfolio websites, landing pages or even e-commerce websites.
Anyone with a Google account can login to Google sites and start designing. There are 21 default templates on Google sites, you can import these templates and use them as a baseline for your own design. However, you can choose to start from scratch with a blank site.
On Google, you can embed any kind of content. If you need to collect leads, you can use Google forms and link it to Google sheets.
Where Google sites shine above the rest is you can add a custom domain to Google sites for free. You also get access to an industry-standard analytics tool to track how users interact with your landing page. In fact, no analytics tool offered by competitors comes close. The best part is you get all these for free.
7. Zoho Sites
Zoho is a business suite with its headquarters in Chennai, India. They offer business tools for competitive pricing. Zoho sites is an affordable landing page builder with its cheapest plan starting from 4$ per month.
There is a free plan on Zoho sites but this free plan allows you to host one single-page website or landing page for one year. After one year, you need to upgrade your plan.
The free plan also comes with astonishing templates that you can import and customize to your taste. Unlike Google sites where you have a couple of templates, Zoho sites offer more templates for different niches.
Which Landing Page Builder Should You Go with?
The landing page builder you should go with depends on the result you want to achieve. If you already have a WordPress website installed on your hosting and you want a robust landing page builder, you can simply install Elementor page builder, install a template and start designing.
Do you want to capture leads and nurture them with your landing page tool, convertkit is the right tool for you. With ConvertKit, you can get a simple landing page, capture leads and nurture them all for free until you exceed 1,000 leads.
If you want a landing page builder that offers more for free, then you should go with Google sites.
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